Press releases sit at the center of many PR campaigns, and with recent advances in Internet technology the release itself is in the midst of substantial change.

The value of the press release has been made particularly clear this year with the acquisition of a number of important players, including PRWeb, U.S. Newswire and even Warren Buffett's purchase of Business Wire.

In Episode 13, Press Release Mergermania, we hear from Ken Marlin, Managing Partner and Founder of the investment bank Marlin & Associates, which specializes in technology, information, media, and business services. Ken speaks with us about why these deals are taking place and the context in which they are occurring-- helping us understand the overall PR landscape a little better.

Enjoy the podcast!

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